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Assurance (Spanish)

Assurance Wireless
60 sec. Direct Response Commercial


Agency: Havas Media Direct

Assurance Wireless, operated by Virgin Mobile on the Sprint Network, is a government assisted cell phone program. As a substantial portion of their market is Spanish Speaking, it was important to be able to produce national commercials in multiple languages.

Because of TimeLine’s in-house translation services, casting & production workflow was seamless in both English & Spanish. Principal photography was aided by the use of language consultants, and editorial was overseen by multi-lingual editors.


Originally shot in 2010, Assurance Wireless has been contracting TimeLine to utilize and repurpose this creative for the past 5 years, a sign of its lasting influence and DRTV success.


Jingling Technical:

Languages: English & Spanish (Latin American)

Camera: Canon 5D Mark III

Editorial: Final Cut Pro & Avid Media Composer w/Nitris DX

Motion Graphics: Adobe AfterEffects

Deliverables: HD Broadcast National Standards Awards:

2011 Telly Awards – Gold