HTC One M9
HTC M9 with Uh-Oh Protection
60 Second National Broadcast Commercial
“Only One You”
Agency: Lockard & Wechsler Direct
Director: David Jakubovic
The “Only One You” campaign, a recent collaboration between TimeLine Video and Lockard & Wechsler, promotes the award-wining HTC One M9 smartphone and industry leading “Uh-Oh Protection.”
As with any Direct Response campaign, the challenge was to maintain the lifestyle brand standards of HTC while also driving response and activations. The “Only One You” creative establishes the M9 as an integral part of our lives – backed by a free replacement program with no out of pocket expenses. The spot features the hit song “All Of The People,” by Panama Wedding (courtesy of Glassnote Records).
The production schedule was fast-tracked, with the broadcast masters delivered 3 weeks to the day from creative approval. “Only One You” is currently airing nationally on major network and cable channels, and throughout Europe in the digital space.
Camera: RED Epic (Dragon sensor)
Editorial: Adobe Premiere CC 2015
Motion Graphics: Adobe AfterEffects CC 2015
Deliverables: HD National Broadcast Standards