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New York Post

New York Post
60 Second Broadcast Commercial

“Bonus”
line

Agency: Lockard & Wechsler Direct
Art Director:  Adam Stroncone

For its 2013 DRTV offers, the NY Post and Lockard & Wechsler Direct contracted TimeLine to produce an energetic, graphically driven spot that matched its brand identity.

With an archive of NY Post covers as the sole assets, TimeLine’s Art Director, Adam Stroncone, developed a creative treatment based in and around the Post’s iconic headlines, with scripted DRTV messages taking the place of newspaper text.

 

 

The campaign was a success, and the NY Post returned in 2014 to utilize the creative for updated DRTV messaging.

 

aesthetic Technical:

Motion Graphics: Adobe AfterEffects

Deliverables: HD Broadcast National Standards