:30 Broadcast commercial
“Qunol Ultra” is a strong representation of TimeLine’s hybrid DR capabilities. As this was the first television advertising for the supplement, maintaining brand consistency across all markets was imperative. Additionally, given the :30 and :15 restrictions, a strong visual impact and call to action was required. The dissolution of the CoQ10, as well as the toppling of the bottles, were effects done in camera. Originally produced in 2011, Qunol has been running this creative across TV and Web markets for the past 4 years, a sign of its lasting success.
Camera: Canon C300
Editorial: Avid Media Composer
Motion Graphics: Adobe AfterEffects
Deliverables: HD Broadcast National Standards