60 Second National Broadcast Commercial
“42 Piece Classic”
Agency: Havas Media Direct
Director: Tarquin Cardona
For the third year running, Sears Craftsman and Havas Media Direct looked to TimeLine Video for production on their Holiday Tools Campaign. This year, the assignment was 4 :60 DRTV commercials that would be broadcast nationally, as well as online and in Sears retail stores.
The campaign was shot over 2 weeks in August in Flagstaff, Arizona: a location that offered ideal weather, experienced crew, and spacious locations.
Post-production was completed at TimeLine’s home office edit suites in Irvington, NY. And for the second time, featured products sold out 3 weeks before the campaign completed its scheduled media plan.
Camera: RED Epic (Dragon sensor)
Editorial: Adobe Premiere
Motion Graphics: Adobe After Effects
Deliverables: HD National Broadcast Standards