“Choices”
Assurance Wireless
60 sec. Direct Response Commercial
Agency: Havas Media Direct
Assurance Wireless, operated by Virgin Mobile on the Sprint Network, is a government assisted cell phone program. As a substantial portion of their market is Spanish Speaking, it was important to be able to produce national commercials in multiple languages.
Because of TimeLine’s in-house translation services, casting & production workflow was seamless in both English & Spanish. Principal photography was aided by the use of language consultants, and editorial was overseen by multi-lingual editors.
Originally shot in 2010, Assurance Wireless has been contracting TimeLine to utilize and repurpose this creative for the past 5 years, a sign of its lasting influence and DRTV success.
Technical:
Languages: English & Spanish (Latin American)
Camera: Canon 5D Mark III
Editorial: Final Cut Pro & Avid Media Composer w/Nitris DX
Motion Graphics: Adobe AfterEffects
Deliverables: HD Broadcast National Standards
Awards:
2011 Telly Awards – Gold