“Respect the Ritual”
Conair Man
National Direct Response Commercial
A modern direct response spot created to elevate traditional DR creative with a more confident, fashion-forward tone. Strong visuals and rugged talent bring a sharper edge to the category while maintaining a clear focus on product benefits and action.
Shot on a controlled set in New Jersey, the piece is built for clarity, speed, and performance.
Client: Lockard & Wechsler
Director: Manolo Celi
Editor: Natt McFee
Graphic Design: Adam Stroncone
Location: New Jersey