Axis Case Study
Axis Construction Corp.
For over 20 years, Axis Construction has provided premier construction, design and management services. Based out of Long Island, Axis services the New York, New Jersey and Connecticut area with the goal of providing superior general construction for a broad range of customers.
- Develop consistent brand recognition across all platforms (video, web and print)
- Enhance the structure of the print and web currently in place
- Expand online presence to grow brand recognition
Our job is to become a helping hand at Axis and provide the material they need to attract new clients.
When Axis approached us, they had pieces in place to help their marketing, and in some cases, TimeLine was already helping with. Their strength is quality construction, and so they needed a team to focus exclusively on creating solid brand recognition across video, web and print. On too many projects, there were limited assets and documentation, which in turn stunted their marketing to future clients. This is where TimeLine stepped in to help create and enhance cohesive video, web, and print needs.
Our first project, which would be the centerpiece moving forward, was to create a brand new clean & responsive website. We needed to make a site that showcased the extensive portfolio of completed projects.
The next phase put in to place was to provide services in photography and print. At the completion of construction projects, we provide complete photography services, including retouching and color grading, and deliver a curated package of photos for use across all media – including web, print, and archival.
With these photos, we then updated the Axis line card deign. These line cards serve as marketing one sheets for potential clients to help break down jobs by assignment, costs and other relative information. We created several design options and landed on one that everyone felt maintained brand consistency with the new website and provided a clear message for potential clients.
With the website updated and a system in place to deliver high quality photography and print collateral, we introduced video production to Axis. This was a great opportunity to showcase a production, start to finish, of a construction project. We filmed the manufacturing plant in Pennsylvania and the full construction in Coney Island, NY, the site of the new hospital. The video was used across the website, social media accounts and at expos around the country.
View video here.
- Created a clean, fresh and consistent brand across all platforms
- Increased organic search results introducing quality SEO with the aid of new online media content
- Created a system of new collateral for Axis to continue to build new working relationships