2 minute Direct Response commercial
“The Right Tool For The Job”
Agency: Lockard & Wechsler Direct
Director: Tarquin Cardona
Produced in conjunction with Rockwell’s “Performance” creative, TimeLine helped Positec feature their “Worx SD Semi-Automatic Screwdriver” for DRTV. Since the Worx SD is less of a professional power tool and more a versatile screwdriver all-in-one, the spot was set in and around a prototypical suburban house, with an everyman spokesperson.
Editorial called for a fast-paced, energetic spot to match the quick-change nature of the tool. And of course, plenty of semi-automatic action.
Camera: RED Epic
Editorial: Final Cut Pro
Motion Graphics: Adobe AfterEffects CC 2014
Deliverables: HD Broadcast National Standards
2014 Summit Creative Awards – Gold