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Worx SD
2 minute Direct Response commercial


“The Right Tool For The Job”

Agency: Lockard & Wechsler Direct
Director: Tarquin Cardona

Produced in conjunction with Rockwell’s “Performance” creative, TimeLine helped Positec feature their “Worx SD Semi-Automatic Screwdriver” for DRTV.   Since the Worx SD is less of a professional power tool and more a versatile screwdriver all-in-one, the spot was set in and around a prototypical suburban house, with an everyman spokesperson.



Editorial called for a fast-paced, energetic spot to match the quick-change nature of the tool.  And of course, plenty of semi-automatic action. Technical:

Camera: RED Epic

Editorial: Final Cut Pro

Motion Graphics: Adobe AfterEffects CC 2014

Deliverables: HD Broadcast National Standards Awards:

2014 Summit Creative Awards – Gold